“Paul Kafasis of Rogue Amoeba”:http://www.rogueamoeba.com/utm/2009/06/04/the-future-of-macworld/ on exhibiting at Macworld 2010:
“I’m delighted to be able to plant a flag and say that in 2010, Rogue Amoeba will again be exhibiting at Macworld. We still believe in Macworld and all that it provides. We believe it’s relevant, useful, and worth having. We believe that meeting new customers, talking to existing ones, and sharing a great time with all manner of Mac friends, is still worth doing.”
I like companies that make decisions based not just on spreadsheet numbers, but on belief and instinct too. It’s a shame Apple didn’t show more of that when weighing whether to continue exhibiting at Macworld. Because Rogue Amoeba doesn’t sell on the show floor, the conference has to be less about directly recouping costs and more about connecting with customers and building goodwill and name recognition. See also “Should I Exhibit At Macworld”:http://www.rogueamoeba.com/utm/2007/01/16/should-i-exhibit-at-macworld-part-1-costs/, from Paul Kafasis in 2007.
I haven’t attended or exhibited at a Macworld since the late 90s, and every year I miss it.