I need to set aside some time to contact folks in the press about my new project. I can tell just explaining the app to my friends that it’s confusing to understand on first glance. It’s different enough from existing social networks that it requires a high-level explanation for why I designed the architecture this way.
The short answer is that I wanted to build something open and extensible. Something that embraced the open web. By necessity that makes the concept a little more geeky than what has come before it. Having reviews of the product out in the wild even before the app is fully released may help get people thinking about what to expect.